The mobile phone online games operating revenue was 110 million pounds in Britain, 2007, with a growth rate of 343.8% compared with that in 2006, and the number of revenue is predicted to be 380 million in 2008, the average compound growth rate from 2007-2010 being 150%. The market of mobile phone online games is going to see a period of rapid development.
There were 16 million clients playing mobile phone online games in 2007, growth rate 320%, compared with that in 2006. The number will jump to 154 million in 2010.The average compound growth rate is estimated to be 135.6% from 2007 to 2010.
Mobile phone online games refer to, computer games played on mobile phones that use JAVA, BREW-based-at-terminal technology, requiring connection to wireless network and enable multi-player to play simultaneously. JAVA games, at present, occupy 80% of the market.
Online games will take the place of personal games in the field of mobile phone games. At the same time, risk investors move their views to the online game market.
The business will become a new point of growth in electronic game industry and represent the orientation of future development. It will receive much attention from investing organizations during 2008-2009 and large-scale venture capital would pour in.
2003-2007, the start-up stage in Britain, 2008-2010, the rapid developing stage, 2011 and the following years will see a mature market.
The rapid growth of computer online games and the wave of wireless value-added services gave birth to mobile phone online games. Mobile phone personal game companies started to develop online games. During 2005 to 2007, more enterprises stepped into the field. However, due to the limit of operating environment and subscriber recognition, its developing step was not that intense, nor was the competition. As a result, online games could earn enough money to support its running, so most companies didn't have to invest huge capital for sustaining operation.
2008 has brought along the period of the Third Generation, which further brought along upsurge of merger among mobile phone game enterprises. A competition pattern has taken initial shape. Meanwhile the industry as a whole has drawn much attention from investors, and investment has poured in. After 2011, the market will become mature in Britain, and government will attach proper supervision over mobile phone online games. At that time, there will be a new capital integration, and a new market pattern will come into being. Then the second investment peak will be welcomed and the upsurge fades at last.